New font release

Introducing Bw Ubica, a high-performance sans-serif font family designed to elevate the visual identity of contemporary brands. By flawlessly pairing timeless aesthetics with current graphic design needs, this versatile family provides the clean, authoritative edge required by digital-first platforms and forward-thinking consumer products alike.

Built for today, Bw Ubica transitions effortlessly between physical product packaging and dynamic digital applications. Its sharp geometry and balanced anatomy guarantee maximum impact, whether anchored on a minimalist tech box or a sprawling out-of-home advertising campaign.

Available in twelve versatile styles —6 weights from an elegant Light to a commanding Black with matching oblique italics— Bw Ubica gives brands a unified voice across editorial layouts, user interfaces, and physical product sleeves. Its balanced x-height and slightly condensed proportions are optimised for high legibility without losing a single hint of its character.

From typographic headlines to the finest technical print, Bw Ubica delivers the distinct character and structural flexibility that contemporary brands demand.

Designed by Alberto Romanos, Bw Ubica supports all European Latin languages and includes OpenType features like stylistic alternates, ligatures, and case-sensitive forms among others.

All our font families can be licensed under the exclusive Branding with Type all-in-one license. A free demo version is also available for testing purposes.

Download the Bw Ubica font family