Bespoke typeface

During two weeks on September 2015, we developed a bespoke font prototype for an international branding agency pitching for a new business. Working remotely with the Creative Director in New York, updated files were being released almost daily, incorporating feedback and allowing the design team to develop the brand’s look&feel in parallel. 

The brief:
Design the voice of innovation with the right human touch. 

The client is a category leader in the healthcare industry, delivering innovative products for personal and private medical conditions. Everything they do is about making life easier with the right human touch.