Bespoke typeface

Flat101 is a leading Spanish digital agency, specialising on e-commerce and CRO solutions. They’ve been growing rapidly for the last couple of years and it was time to reconsider their visual expression. The creation of a new bespoke font was a key part of the brand refresh.

Flat Sans is a slightly condensed, squared sans, with open counters and a generous x-height optimised for screen based usage. Its playful and unique retro sci-fi design would carry the personality of the agency across any application.

Illustration style developed with Narcís Rodriguez

Designed in 2015 as part of their visual identity refresh, Flat Sans is optimised for on-screen usage, but not exclusively. They started using it straight away on their newly launched website and presentation decks, as well as on decals and signage at their offices.